Ad Council | Teen Adoption
You can’t imagine the Reward
Thousands of teens are looking for a home.
The foster care system is packed with teens. And while they're almost adults, they still need the love, support and encouragement a family provides. Working with the Ad Council, Adopt US Kids and the US Department of Health and Human Services, we wanted to show a side of adoption few get to see—the emotionally resonate moments that define a new family.
'At Home'
Our first film broke records. It remains to this day as AdoptUSKids' most watched video of all time.
Results:
531M earned media impressions
1M+ reached organically in the first month.
353,000 visitor spike in November alone.
2020 AICP Awards Shortlist - PSA
2020 AICP POST Awards Shortlist - PSA
2020 Gold Shorty Award - Best In Non-profit
'Mailbox'
In our second year, we created a film called 'Mailbox' where we evolved our storytelling to show how these bonds really do take time to create.
'Duffle'
Here, we told the complex story of a teen settling in — embracing the internal challenges teens in this situation might experience.
'Sisters'
With several films already conveying what it's like for an individual teen to experience an adoption, we crafted 'Sisters' to show how sometimes teens might show up as a pair.
'Dinner'
With this film we embraced how these relationships can resonate even after a teen has grown up and moved away.