Anheuser-Busch InBev
Brewers on Tap
How AB InBev brewers stay thirsty for more
Anheuser-Busch InBev houses over 500 brands in their portfolio. With so many breweries spanning the globe, it's easy for the craft skeptics to forget about the love and care AB InBev puts into each beer and instead trash them as "big beer."
To combat this, we created Brewers On Tap — A platform designed to showcase the unabashed passion the brewers have for brewing.
Social Content
Brewers on Tap became the cornerstone for AB Inbev social content — shifting perceptions of what had become a stale corporate behemoth to what truly drives this beer baron. That’s right. Brewers.
35.7M earned media impressions
420% Increase in Social Engagement
