The beating heart of Samsung branding

Galaxy Flagship phones are the best Samsung has to offer. These range from the top-of-the-line S series, to the powerful Note, to technical marvels like Z Flip and Z Fold. I've been a creative lead for every Galaxy flagship smartphone launch since 2018.

Each Galaxy launch is a different beast. Different strategies, different targets, different approaches. Since then, my team’s scope has grown to cover much more of the Samsung dot com experience — launching Galaxy Buds, Galaxy Tablets, and even Galaxy Watches. Many of these sites have gone on to win awards. Here are just a few of my favorites.