‘Tis the Season of self gifting

For the 2022 holiday season, Samsung wanted to expand beyond just traditional gift giving and into a new type of gifting: self gifting.

Thus, we created 'Get What You Want' — a campaign designed to encourage self gifting while also embracing traditional giving. In many ways, it was a rally cry to ensure you're treating yourself for the holidays, or at the very least asking for what you want from friends and family.

You deserve it

Do you deserve a holiday gift? We let the new Galaxy Buds2 Pro answer that question emphatically — “Yes, yes, yes. You deserver it”

‘Fit Fam’

Galaxy Watch5 isn’t just stylish —it’s also the perfect holiday gift for anyone interested in everyday fitness — or even anyone up for a ‘80’s-style aerobics montage.

'Fast Fashion'

Perfect for anyone with a passion for fashion, the Galaxy Tab S8 Ultra is ready to take your inspiration to the next level.

'Game On'

We positioned the Galaxy Fold4 as the easy-to-fold-open-and-play option for anyone up for some intense big-screen mobile gaming — but also anyone who needs to do some light multitasking on the side.

'Photo Party'

Finally, the Galaxy Flip4 brought the party together as the most versatile camera phone in existence.

Across Digital

Our gift box design system popped open across the web from social to Samusng’s dotcom in the huge global campaign.