Visa Checkout | Williams-Sonoma
Time To Savor Summer
How do you get people to use a new online payment tool?
Visa Checkout makes shopping online easier—saving your credit card information so you can checkout in fewer clicks.
To spread the word about this revolutionary payment method, we partnered with Visa Checkout's newest merchant, Williams-Sonoma, and created a 4-part series designed to help viewers save time while throwing a summer party.
Our influencer hosts shared time-saving tips and tricks to set the perfect party. Plus, viewers could shop the videos to buy all the cooking utensils from Williams-Sonoma. These videos were built to create a direct to purchase path using Visa Checkout. We even threw in a discount.
Four ‘shoppable’ party themes.
Each video featured its own unique summer party theme hosted by a foodie influencer. During the launch, we took advantage of YouTube's new "shoppable" video capabilities. In two simple clicks, viewers could jump to the product page of their favorite Williams-Sonoma items and pay using Visa Checkout for a small discount.
4 unique Summer party themes
4 celebrity food influencer hosts
A YouTube 1st: ‘Shoppable’ video content
An appearance on Today
We topped everything off with a live appearance by host Andy Allen on "Today".
Awareness blitz on TV and social.
To build awareness, we used a media blitz of TV, Pre-roll, Instagram video, and social posts.
